Salon SEO & Internet Marketing
Get More Customers From Your Website - Without Paying Per Click
Search engine optimization benefits all service industries, including salons. In the past, beauty salons had to rely on word-of-mouth referrals or acquiring other businesses to build their client base. Today, prospective clients find what they need on search engines, when they need it. They type in a search term, or keyword, and if your site isn't visible or informative they move on to the next. Why miss out on clients, when all it takes is a compelling, well-ranking website?
How Does SEO Work?
Organic search engine optimization (SEO) is the process of making a website and its content compliant with the guidelines that search engines have set forth in order to become the most relevant site according to the user's search query. Web sites are listed based on their relevance as determined by the search engine's algorithm. It helps to think of search engines as a filing cabinet. Google files websites based on clean code, relevant content, votes of confidence in the brand and website usability. Web sites with a great user experience, informative content and optimized architecture will always be found at the top of the page. Search engines update their algorithms constantly. Search engine optimization is an on-going process, requiring regular updates in order to maximize search engine placement.
We take your existing website (or create a new one for you, if you don’t have one) and find a design that fits your brand. The new design will be packed with strong, usable content, clean HTML5 code and the responsive design will render correctly in any device its viewed in. We also offer review management platforms to help build trust and provide easy access for clients to give you important feedback.